Are you ready to revamp your beauty routine for 2025? The upcoming year is bringing some seriously stunning makeup trends that will elevate your style and inspire new looks! Whether you’re a bold trendsetter or prefer a more classic aesthetic, there’s something here for every beauty lover.
With Pinterest being one of the most popular platforms for beauty inspiration, it’s time to optimize your looks for more than just stunning selfies. We’ve compiled 22 gorgeous makeup trends for 2025 to help you stay ahead of the curve while driving traffic to your Pinterest boards. Plus, we’ll give you expert tips on how to perfect each trend and create eye-catching content.
1. Glass Skin Glow: Radiance from Within
The glass skin trend continues to shine in 2025 but with a twist. Focus on skin prep for a hydrated, glowing complexion. Think beyond traditional highlighters and embrace hydrating primers, skin oils, and light-reflecting foundations to achieve that flawless, youthful glow. For Pinterest, pair these looks with glowing product shots and before-and-after skin transformations to attract clicks.
Source @makeupysara
2. Graphic Liner: Bold and Artistic Eyeliner Trends
Graphic eyeliner is taking center stage in 2025, with creative shapes like floating wings and geometric designs. Whether in metallics, pastels, or classic black, bold graphic liners will elevate your eye makeup game. Share your favorite graphic liner tutorials on Pinterest to attract trendsetters and makeup artists looking for inspiration. 
3. Bold Blush: Sculpt, Lift, and Define
2025 is the year of the blush, but not in the traditional sense! The “blush to the temples” trend is still going strong, creating a natural lift to your face. Experiment with vibrant shades such as coral, peach, or even bold fuchsia. Perfect this look by using creamy blush formulas for a soft, dewy finish that’ll look stunning in your Pinterest beauty boards. 
4. Monochrome Makeup: Harmonizing Your Face
Match your eyes, lips, and cheeks with a cohesive color scheme for a seamless look. The monochrome makeup trend is all about simplicity and elegance, using a single color family across your entire face. For Pinterest, this is a great opportunity to create color-coordinated tutorials and mood boards that highlight each monochrome look in different tones.
5. Fluffy Brows: Soft and Full
In 2025, we’re saying goodbye to overly sculpted brows and embracing natural, fluffy brows that enhance volume and softness. Usea brow gel to set the hairs in place for a full yet natural look. Pinterest users love tutorials on achieving this easy, low-maintenance style, so create a step-by-step guide to help your followers achieve these beautiful brows. 
6. Frosted Lips: Modern Retro Vibes
The frosted lip is back in 2025 with a fresh twist. Choose shimmering, icy shades for a subtle gloss that reflects light without being overly glossy. Pair with a sleek lip liner for a chic, retro-inspired vibe that’s sure to catch the attention of beauty lovers on Pinterest. 
7. Bold Eyeshadow Colors: Bright, Playful, and Fun
Neon greens, electric blues, and vibrant purples are taking over in 2025. Go ahead and experiment with these bold eyeshadow colors, and keep the application simple by focusing the color on the lids. For Pinterest, share before-and-after images of your bold eye looks and engage users with quick tips for applying vibrant eyeshadow. 
8. Smoky Eyes with a Twist: Soft, Sultry Looks
Smoky eyes are getting a softer update in 2025. Instead of traditional dark shades, we’re seeing a shift to softer hues like cool grays, taupes, and pastels. This update makes the smoky eye look more wearable and approachable. Share your tips on how to create this subtle yet sultry look with soft blending on Pinterest.
9. Flushed Skin: Sun-Kissed Radiance
Achieve a natural, sun-kissed glow by using blush and bronzer to mimic a flushed, radiant complexion. Go for a gradient effect where the blush seamlessly blends into the bronzer for a soft, beachy vibe. Pinterest users love “how-to” tutorials for creating natural skin looks, so feature your flawless flushed skin look in your boards. 
10. Glossy Lids: Dewy, Fresh Eyes
Glossy eyelids are making waves in 2025, offering a youthful and fresh appearance. Choose lightweight gloss formulas that provide shine without the sticky feel. For Pinterest, share looks that feature glossy lids paired with other radiant makeup trends like dewy skin or fresh blush.
Source @makeupysara
11. Colorful Mascara: Lashes That Pop
Ditch the classic black mascara in favor of fun, vibrant colors like deep blue, purple, or green. Bold mascara is a playful way to add color to your lashes without going overboard. Create Pinterest pins showcasing colorful mascara looks, and include a tutorial on how to make these shades pop for maximum impact. 
12. Pastel Eyeliners: Soft and Sweet
Swap traditional black eyeliner for soft pastel shades like lilac, mint, or peach. These shades give your eyes definition while adding a light, fun twist. Pinterest users love pastel trends, so create a collection of pastel eyeliner looks to share on your boards, and show how these shades work for different eye shapes and skin tones.
13. Glitter Everywhere: Sparkle and Shine
Glitter is taking over in 2025, not just on the eyelids but also in the inner corners of the eyes and on the cheekbones for a dazzling effect. Share your best glitter looks with Pinterest’s “glitter makeup” hashtag, and create an entire mood board focused on this sparkly trend.
14. Nude Lips with a Twist: Glossy or Metallic Finishes
Nude lips continue to be a classic, but in 2025, they’re getting an upgrade with glossy or metallic finishes. This subtle yet sophisticated update adds depth and dimension to your lips. For Pinterest, create a guide for choosing the right nude lip shade based on skin tone, and pair it with complementary makeup looks.
Source @ brieugh
15. Bold Contour: Sculpted Features
Contouring is making a comeback, but this time it’s about defining your face with bold shadows to sculpt the cheekbones, jawline, and nose. Pinterest users love seeing dramatic before-and-after contour transformations, so include plenty of detailed photos and videos for instructional content. 
16. Bright Red Lips: Classic with a Twist
Bright red lips are a staple for any season, but in 2025, expect deeper, richer reds with more intensity. Share your favorite red lip brands, tips for long-lasting wear, and red lip combinations with various eye looks on Pinterest for maximum engagement. 
17. Dramatic False Lashes: Full and Fluttery
False lashes are taking over in 2025, with bold, dramatic lashes that create a wide-eyed effect. Whether you’re using individual lashes or full strips, this trend is all about volume. For Pinterest, share a step-by-step guide on how to apply false lashes without the fuss, along with before-and-after transformations.
18. Glossy Blush: Fresh and Radiant Skin
Glossy blush is perfect for 2025, providing a hydrated and radiant finish. Look for cream-blush formulas that give a glossy, fresh-faced appearance. Share tutorial pins showing how to create this look, especially for summer and spring months when glowing skin is the trend. 
19. Neon Highlights: Fun and Futuristic
For a truly unique look, try neon highlighters in shades like lime green, neon pink, or electric yellow. These highlighters create a colorful glow that adds an edgy touch to your makeup. Feature bold neon looks on Pinterest with close-up shots to capture the full impact of the highlighter’s glow. 
20. Eye Gloss: Playful and Shiny Eyes
Glossy eyelids continue to be a trend in 2025, offering a youthful and playful vibe. Eye glosses or balms are perfect for creating this dewy, fresh look that’s easy to achieve and looks stunning in photos. Share your eye gloss tutorials on Pinterest for a fun and engaging way to attract beauty lovers. 
21. Feathered Lashes: Soft, Voluminous Lashes
Feathered lashes are a softer alternative to dramatic lashes, adding natural volume and texture. These lashes create a fluttery effect that’s perfect for a more delicate look. Show off your feathered lashes by creating short, engaging videos for Pinterest that demonstrate how to achieve this soft yet voluminous lash look. 
22. Soft, Natural Look: Effortlessly Beautiful
For those who prefer minimal makeup, the soft, natural look is still trending in 2025. Light-tinted moisturizers, soft mascara, and natural brows create a fresh-faced appearance that’s perfect for everyday wear. Share your tips for achieving this effortless look on Pinterest, and encourage your followers to embrace their natural beauty.
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